Which term best describes the need to link a project to an organizational goal or customer need?

The term that best describes the need to connect a project with an organizational goal or customer need is the business case. A business case outlines the justification for a project, detailing the problem it aims to solve, the expected benefits, costs, risks, and how it aligns with the overall objectives of the organization. By establishing this link, the business case ensures that the project is not only relevant but also essential for achieving strategic goals or meeting customer demands.

In contrast, a project charter primarily defines the project's purpose, scope, and stakeholders, but it does not fully articulate the business justification as a business case does. The scope statement outlines the deliverables and boundaries of the project, focusing on what will be included and excluded, rather than linking back to broader organizational objectives. Stakeholder analysis identifies individuals or groups that have an interest in the project, but it does not directly address the linkage to an organizational goal or customer need. Therefore, the business case is the most appropriate term for establishing that vital connection.