What does VOC stand for in the context of customer feedback?

In the context of customer feedback, VOC stands for "Voice of the Customer." This term refers to the process of capturing and understanding customer preferences, needs, and expectations. It plays a crucial role in shaping product development, service delivery, and overall business strategies, as it provides insight directly from the customers' perspective. By implementing mechanisms to gather VOC, organizations can identify areas for improvement, enhance customer satisfaction, and ensure that they are meeting the demands of their target audience. Understanding VOC is essential for businesses aiming to deliver value and maintain competitive advantage in their respective markets.