What does a CTQ tree accomplish in terms of customer requirements?

A CTQ (Critical to Quality) tree is a structured tool that helps organizations translate customer requirements into quantified, measurable specifications. By breaking down broad customer expectations into specific, actionable criteria, the CTQ tree ensures that the voice of the customer is captured effectively. This process is essential for aligning product or service features with what truly matters to the customer, thereby allowing teams to focus on the most critical elements that contribute to quality.

The quantification of these requirements means that once they are established, they can be used to inform design decisions, set performance targets, and monitor outcomes. This approach facilitates a clearer understanding of customer needs, enabling businesses to prioritize improvements that are most likely to enhance customer satisfaction and meet quality standards.