What are the two categories of change drivers?

The two categories of change drivers are classified as internal and external drivers. Internal drivers refer to changes that originate within an organization, such as shifts in company culture, management policies, or employee performance. These changes often arise from the need for improvement or the pursuit of strategic objectives identified by the organization’s leadership.

External drivers, on the other hand, come from outside the organization. These can include market trends, regulatory changes, competition, and technological advancements. External drivers often compel organizations to adapt and evolve in order to remain relevant and competitive in their industry.

Understanding these categories is crucial for organizations as they seek to implement effective change management strategies. Recognizing both internal and external drivers allows for a more comprehensive approach to initiating, managing, and sustaining change within the organization.